Jesus Christ

Fear has long been used by religions to keep followers faithful. Hell, anyone?

But this advertisement by Answers in Genesis takes it to a whole new level.

Answers in Genesis are based in America, and believe that evolution did not happened. Instead we were created by God. I think this is similar to the concept of "intelligent design", a teaching that was so controversial in schools a few years ago.

"The Bible—the “history book of the universe”—provides a reliable, eye-witness account of the beginning of all things, and can be trusted to tell the truth in all areas it touches on. Therefore, we are able to use it to help us make sense of this present world. When properly understood, the “evidence” confirms the biblical account."

Religious institutions tend to flourish in times of crisis or tragedy. And this advertisement is riding off the fear and horror induced by the series of school massacres in America.

This ad is trying to communicate that teaching the theory of evolution in schools tells children that they have no divine creator, therefore are worthless, giving them low self esteem and allowing them to go around doing stuff like this, without being accountable.

I guess it all depends if you believe "if you don't matter to God you don't matter to anyone".